For the overclockers joining the overclocking community these days it will maybe sound strange, but overclocking was pretty important already 10 years ago. Back in the day when Hipro5, Kinc, Kingpin, and Shamino were crushing the 3DMark ORB, times were a bit simpler. With two graphics cards in SLI, you could already break records.
One of the funniest/coolest videos from back then is K|ngp|n's very first Nvidia commercial. The video is linked on the left hand side, or you can click here. In the brief MasterCard-style video, you'll find K|ngp|n show off his USD $1,000 Core 2 Quad QX6700, an Nvidia 680i based motherboard, and two USD $600 GeForce 8800 GTX graphics cards. Adding up the hardware to the "liquid nitrogen truck on stand-by", you end up with a priceless 3DMark World Record.