<p>ASUS Prime is the next evolution of the ASUS motherboard, born of a pedigree that stretches back to 1989. Our team of world-class engineers are passionate about empowering everyone to enjoy the benefits of customization and tuning, and the driving force behind the development of Prime is to make advanced enthusiast controls easily accessible — maximizing performance, stability and compatibility for the very best DIY PC experiences. Simply stated: it's time for Prime.</p> <h3>One-click Overclock and Cooling</h3> <h4>Get performance, efficiency, digital power, fan control and even networking and audio tuning tailored for you</h4> <p>One click takes care of all that complex tuning. ASUS 5-Way Optimization makes your PC smart. It dynamically optimizes essential aspects of your system based on real-time usage — so you get superb CPU performance, everyday energy savings, ultra-stable digital power, cool and quiet fans, and now networking and audio settings that are tailored to your apps. In short, 5-Way ASUS Optimization ensures that your PC is perfect for gaming, entertainment and productivity!</p> <h3>OC Design – ASUS PRO Clock Technology</h3> <p>A dedicated base-clock generator designed for 7th Generation Intel®processors allows overclocked base clock frequencies up to or beyond 425MHz*. This custom solution works in tandem with the ASUS TurboV processing unit to enhance voltage and base-clock overclocking control — providing an exciting new way to boost performance to extreme heights.</p> <h3>DDR4 Overclocking Strength in Numbers</h3> <p>Third-generation ASUS T-Topology allows memory frequencies that are higher than ever — to 3866MHz and beyond. Refined manufacturing ensures ultra-consistent quality and minimal crosstalk between custom trace paths, so you'll enjoy the thrill of overclocking DDR4 with time-aligned signaling for superior stability and compatibility.</p> <p><a href="https://www.asus.com/Motherboards/PRIME-Z270-AR/" target="_blank">Learn More</a></p>