Interesting idea ... I wonder how effective this solution is in real-life, though.
PowerColor's upcoming mid-range graphics card, the Vortex HD 5770, is said to feature a new feature that gives the user greater control of the fan's airflow, beyond fan-speed control. The cooler lets the user to fine-tune the direction and sweep of the fan air-flow, by allowing extension of the fan frame. With these adjustments, users can fine-tune the cooler's efficiency by directing airflow to specific parts of the aluminum heatsink underneath. Depending on how the fan is protruded or tilted, the card could occupy 2 to 3 expansion slots.
Apart from this cooling solution, the card reuses the PCB found on the PCS+ HD 5770, which is said to have factory-overclocked speeds, and 1 GB of GDDR5 memory. The Radeon HD 5770 is based on the 40 nm Juniper die. It is DirectX 11 compliant, and has 800 stream processors, a tessellation unit, and connects to 1 GB of memory over a 128-bit wide GDDR5 memory interface. Display outputs on this card include two DVI-D, HDMI and DisplayPort, with ATI Eyefinity support. The PowerColor Vortex HD 5770 will be released in a few weeks' time. Incidentally, two PowerColor Vortex HD 5770 is up for grabs on the PowerColor and TechPowerUp GPU-Z Giveaway, so you can try your luck there.