PC Industry’s $70 Million 'PC Does What?' Campaign Reeks Of Desperation

Five major players of the PC industry have spend roughly USD $70,000,000 on a new advertising campaign called "PC Does What?". The goal of the campaign is to make the Personal Computer hot again and push the sales back up.

There are five ads accompanying the new campaign which you can watch on Youtube here. We'll let you make your mind up, but I've seen few positive articles on this one.

For TechTimes take on the campaign, check out their article here.


Belgium Massman says:


Belgium Massman says:

In comparison, here's Apple's iPad Air advertisement from last year:

We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering – these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love – these are what we stay alive for. To QUOTE from Whitman, “O me, O life of the questions of these recurring. Of the endless trains of the faithless. Of cities filled with the foolish. What good amid these, O me, O life? Answer: that you are here. That life exists and identity. That the powerful play goes on, and you may contribute a verse.� “That the powerful play goes on, and you may contribute a verse.� What will your verse be?

Netherlands willemc700 says:

Is it just me or do the wanna get rid of desktop PC. Mobile is always gonna be a compromise. Ultra thin means less batterij power, cooling ability Lower standards to tablet level... Instead they should go for no compromise personal computing Laptops/not books are not the solution... they are part of the problem, well as far as i am concerned anyway.

Belgium Massman says:

Surely, they don't want to kill off a market where they have ~80% market share and highly profitable product lines. The K-sku segment is performing very well for Intel. That's one of the reasons we don't see a change in strategy on the desktop when it comes to enthusiast grade products. Since 2011 there has been 8 major product launches: Sandy Bridge, Ivy bridge, Haswell, Devil's Canyon, Skylake, Sandy Bridge-E, Ivy Bridge-E, and Haswell-E. The approach to enthusiast grade hardware, which defined by 'overclockable', has been 1) the cheapest HEDT turned into a fully-fledged K-sku (3820 -> 4820k), 2) There's a 8-core now (5960X), and 3) there was one overclockable Pentium. Apart from that, in almost 5 years nothing major changed marketing-wise. Of course there are plenty of changes on the technical side that we cannot dismiss. The IGP became a lot stronger, AVX instruction sets, smaller process nodes, all-around better performing architectures. But most of this innovation is done targeting the mobile segment.

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