That we have been paying excessively for our graphics cards is something we can all agree with. With just two major players on the market, Nvidia and AMD, it can hardly be called a surprise that prices are surprisingly high. The prices usually remain there, until either one forces a significant price/performance improvement. It seems that AMD did just that with the introduction of their new generation of Radeon Rx cards. In response to the new announcements, Nvidia had to lower its prices. When AMD then responds with the same strategy, the consumer wins of course.

Hardware.info, a Dutch IT site, has done some interesting research on the price slashing this week. They compiled a list of the cards (Dutch) that dropped in price, and came to some interesting conclusions. Just this week, the Club 3D Radeon HD 7870 2GB saw a price drop of a staggering 36%! The MSI R7970 Lightning Boost Edition went down almost 25% as well. The EVGA GeForce GTX 780 Classified is also down 25%. Of course this pricing overview is mainly interesting for the Dutch (and Belgian) market, but it is more than likely that the same price cuts happen in other regions.

The question is whether the cards will continue to drop in price, or if this is the ideal time to invest in an upgrade. In any case, an average price cut of 10-36% is a lot for just a week. Are you considering an upgrade?

More information on the Hardware.info website:

• Original article (Dutch): click
• Price cut overview (Dutch): click