Intel's Dan Snyder on 'The Return of The PC' Interview: "The enthusiast community isn't huge but it won't disappear overnight"

If you ask any techie the question "Is The PC Dieing?" and chances are the answer will be "Yes". Even on our own HWBOT forums, we see in an increasing negative view on the future of high-end desktop computing and the overclocking related to it. Indeed, if you look at the sheer numbers of the desktop PC sales you could make the argument the market is shrinking. But shrinking does not mean dieing, and it does not mean bad news. Dan Snyder, Intel technical PR, gave a brief interview at and address this specific topic.

"Saying an entire market is dead is kind of shortsighted," Snyder said. "Some, like the all-in-ones, are growing. Are we focusing a lot on mobile? Of course. We think mobile is the trend of the future. But as you can see with the fourth-generation Core, we announced just as many (models) for desktop as mobile."

Ironically, desktop enthusiasts are the ones who set the trends for computing. We're not talking mainstream users, but rather the video editors, gamers and system builders. They are the ones who want faster chips with better performance, and they're willing to spend generously on the latest technology. Companies, like Intel, won't ignore that.

"The enthusiast community isn't huge but it won't disappear overnight," Snyder said. "At Computex (a computer show in Taipei last week), we did a huge overclocking event," he said, referring to the process of running a computer component at a higher number of clock cycles per second than it was designed to handle. "It was packed to the rafters. They were up till 5 a.m. That crowd is not going to disappear and they influence a lot of decisions as well."


Link to article: click

Please log in or register to comment.