Another great write-up (check that first sentence) from Dennis about the MSI OC Workship. Lots of cool pictures too, so make sure to check out the article here: link.
They say you cannot build in a vacuum, while this may not apply to space travel it does mean that to make something great without influences from the outside and feedback from your target audience. Gearbox does this during the course of game development and will actually pull people in off the street to play their games in exchange for feedback and suggestions.
The MSI Overclocking Workshop was not designed to be a record setting event but rather an opportunity to allow experienced overclockers the chance to use the latest XPower Z87 motherboard and provide feedback on what they liked, and disliked about the new platform.
At the end of the event MSI gathered everyone up and asked specific questions about what the overclockers liked about the new system and what could be improved. This sort of feedback is crucial for the success of the XPower and MPower motherboard lines and proves that MSI listens to their users.