I usually try to avoid marketing talk (as much as possible), but this is pretty ballsy from Nvidia. Together with Ivy Bridge coming soon, I reckon the second half of 2012 will be pretty darn interesting!

Okay .. Awkward .. AMD had a pretty good launch with the Radeon HD 7970, NVIDIA however isn’t impressed with the performance of AMD’s new graphics cards and believes that Kepler will have no problems in becoming the fastest GPU around.

For making that claim happene .. they do have to actually launch it though.

"Honestly, we expected more from our competitor’s new architecture," said a high ranking Nvidia official during a meeting with Nordic Hardware. The official also revealed that before the launch of the Radeon HD 7970, its company came up with a series of performance estimates for the HD 7900 series that they were preparing to beat with Kepler.

The Radeon HD 7970 performance however came under these initial estimates, so Nvidia is now confident that its upcoming GPUs won’t have any problems in surpassing the HD 7900 series.

Although Nvidia seems quite confident in Kepler, the company still hasn’t established a launch schedule for its 28nm GPU, a company spokesperson revealing only that Kepler will arrive in the “first half of 2012.”

The same Nvidia representative hinted that the new architecture could launch by the end of March, although a Q2 release could also be a possibility.