Shi**y Marketing Killed the Bulldozer Star

Wow, Shane from Tweaktown has a really outspoken opinion about the Bulldozer marketing campaign. Harsh, maybe, but interesting point of view!

AMD hasn't launched Bulldozer today; instead, they made the mistake of launching the FX-8150 and the FX-8150 only. This is where the problem lies with what AMD has done today with the launch of the new Bulldozer CPU.

So, maybe it's not the marketing team; maybe the marketing team wanted to do what I think they should've done, but the suits up top wouldn't let them. The problem is, when we look at a launch of a product, we deal with the marketing people; they're the people that sample us and we feel that if something happens in that area, it's because of the marketing team. I don't really want to point the finger at just them, though. I think the whole corporate culture at AMD is what hurt the launch of the Bulldozer CPU.

...

This might come off as a personal attack at AMD, but I have to be honest here. I've called AMD out before and they've responded positively to it. What I like about them is they don't have their head so far up their butts that they think the media and public are just a bunch of plebs. Someone once told me; the problem with AMD is that they're an "Engineering" company, unlike NVIDIA who are a "Marketing" one. NVIDIA has the ability to make products that aren't great, while looking fantastic with marketing. Unfortunately, AMD have this issue where they make fantastic products look bad because they're not launched in the same way.

I'd love to hear from someone at AMD who can actually tell me why this launch happened this way. I don't mean someone who tells someone who tells someone who tells my main contact who then tells me. I mean someone really within AMD who makes the decision behind this kind of thing. Who at AMD said we need to send a Crosshair V Formula and Belt Buckle with our FX-8150 and not a FX-6100 and Intel i5-2300 with the FX-8150.


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United States sin0822 says:

I find it interesting what AMD did with sending that motherboard out, that is pretty odd thing to do.

What is the funniest thing is if you go in the for-sale section of many websites, you will see 990FX boards for sale haha.

Anyways i was not so much surprised, more like just sad.

But it is really fun to OC these CPUs, i mean you can at least hit 7ghz on LN2, and for many that is a PB. I really enjoyed hitting 7ghz, even though I am not the best OCer i was able to pull it off.

If they were an "engineering" company they would have done better, what kind of engineering team reduces performance clock for clock verus thuban (in many respects) and then increase the power consumption mad? At least they got the OC part right.

Maybe they focused too hard on making the CPU OC higher (marketing influence) and didn't focus enough on real performance.

United States Hondacity says:

sin0822 said: I find it interesting what AMD did with sending that motherboard out, that is pretty odd thing to do.


coz you're a flyin gigabutt?

United States hokiealumnus says:

Same thing happened with the Thubans - AMD sent a Crosshair IV Formula + 1090T. FWIW.

K404 says:

Anyone who thinks that buying one of these for the fun of hitting just 7GHz needs to shake themselves. With the slightest hint of knowing what batches to look for, Celeron D will do 7GHz and they're £6 on Ebay. The best reason I can think of to buy one of these is to combine computer + room heating for these cold recession-edged winter months.

United States BenchZowner says:

Bulldozer is f*cking awesome ( thanks for the Nissan GT-R 2012 AMD ;) )

United States sin0822 says:

Hondacity said: coz you're a flyin gigabutt?


no, even if they sent out GB boards, id find it odd. you don't see Intel doing it.

United States sin0822 says:

Hondacity said: coz you're a flyin gigabutt?


no, even if they sent out GB boards, id find it odd. you don't see Intel doing it.

OMG i just saw bassplayer linked this on twitter, it was on the HWBot front page: http://www.hardwareheaven.com/reviews/1285/pg16/amd-fx-8150-black-edition-8-core-processor-vs-core-i7-2600k-review-conclusion.html

That is a joke.

United States Hondacity says:

its not odd, asus is the larger than gigabutt.

United States hokiealumnus says:

sin0822 said: no, even if they sent out GB boards, id find it odd. you don't see Intel doing it.


Actually, yea, you do. They just make their own boards so they send one of theirs instead of a partner board. AMD doesn't make their own boards, thus they pick one from a partner to send instead.

Greece AMDnord says:

they were sending only asus? i found one review kit with UD7 in it :P








two different review kits :D

K404 says:

Any weirdly marked review from Hardware Heaven doesn't count as a sign of anything. Their review team only really know 3 numbers- 8,9 & 10. I think they live in a world where using any others is a sign of infertility or something

United States PizzaMan says:

I find it funny how hard it is to find a CPU that nobody wants....

AMD trolled the world


United States Hondacity says:

hahahhahaahha

United States sin0822 says:

K404 said: Any weirdly marked review from Hardware Heaven doesn't count as a sign of anything. Their review team only really know 3 numbers- 8,9 & 10. I think they live in a world where using any others is a sign of infertility or something


i saw in one thread at tom's hardware some guy was pointing out issues with the same board being used across the entire line, and looked toward hardware heaven for the best results since they used an asrock board, it made me laugh.

United States hokiealumnus says:

Just plugged my chip into a 990FXA-UD7 today (rev. 1.1 that supposedly fixes the Vdroop problem!). Really busy right now so not sure when tests will come, but I'll at least be testing another board. Wow, this thread went way off topic, didn't it?

Australia Dinos22 says:

nothing odd about that, you will see that from time to time, companies doing some sort of a review deal. Asus was sent to most media this time around, Gigabyte kit was sent to some channel partners/shops etc

who cares

let's see some benching fellas, i cant wait till next week, massman and i will have some fun with 990FXA-UD7 rev1.1 and Bulldozer, maybe even some 4way GPU benching subzero as well if it all lives till the last day LOL

United States XtremeCuztoms says:

Don't give BD 2.2v..... it wont live to long. Ask Gappo bout that.. :D

Australia Dinos22 says:

XtremeCuztoms said: Don't give BD 2.2v..... it wont live to long.
Ask Gappo bout that.. :D


LMFAO :D someone had to try right

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