Shi**y Marketing Killed the Bulldozer Star

Wow, Shane from Tweaktown has a really outspoken opinion about the Bulldozer marketing campaign. Harsh, maybe, but interesting point of view!

AMD hasn't launched Bulldozer today; instead, they made the mistake of launching the FX-8150 and the FX-8150 only. This is where the problem lies with what AMD has done today with the launch of the new Bulldozer CPU.

So, maybe it's not the marketing team; maybe the marketing team wanted to do what I think they should've done, but the suits up top wouldn't let them. The problem is, when we look at a launch of a product, we deal with the marketing people; they're the people that sample us and we feel that if something happens in that area, it's because of the marketing team. I don't really want to point the finger at just them, though. I think the whole corporate culture at AMD is what hurt the launch of the Bulldozer CPU.


This might come off as a personal attack at AMD, but I have to be honest here. I've called AMD out before and they've responded positively to it. What I like about them is they don't have their head so far up their butts that they think the media and public are just a bunch of plebs. Someone once told me; the problem with AMD is that they're an "Engineering" company, unlike NVIDIA who are a "Marketing" one. NVIDIA has the ability to make products that aren't great, while looking fantastic with marketing. Unfortunately, AMD have this issue where they make fantastic products look bad because they're not launched in the same way.

I'd love to hear from someone at AMD who can actually tell me why this launch happened this way. I don't mean someone who tells someone who tells someone who tells my main contact who then tells me. I mean someone really within AMD who makes the decision behind this kind of thing. Who at AMD said we need to send a Crosshair V Formula and Belt Buckle with our FX-8150 and not a FX-6100 and Intel i5-2300 with the FX-8150.

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