Heh, marketing ... :-)
Check the full presentation in HWBOT forum!
In August, Gigabyte made a claim that baffled at least MSI, that scores of its motherboards are Ready for Native PCIe Gen. 3. Along with the likes of ASRock, MSI was one of the first with motherboards featuring PCI-Express 3.0 slots, the company took the pains to educate buyers what PCI-E 3.0 is, and how to spot a motherboard that features it. MSI thinks that Gigabyte made a factual blunder bordering misinformation by claiming that as many as 40 of its motherboards are "Ready for Native PCIe Gen. 3." MSI decided to put its engineering and PR team to build a technically-sound presentation rebutting Gigabyte's claims.