Intel declares open war on mobo makers

Long editorial, but definitely worth your time if you enjoy the occasional rant/bashing of big companies. Perhaps the sad part is that the editorial kind of makes sense ...

Every once in a while, a company does something so incredibly bone-headed it makes your wonder what they were thinking. Intel’s latest attempt to piss off their partners is one of those attempts, the company just doesn’t seem to get the market they are in.

The short story, someone at Chipzilla approved an ad campaign that ‘encourages’ people to buy Intel branded motherboards. Fair enough, that seems like a reasonable enough thing to do, encourage the adoption of their own products. The problem isn’t with what Intel did, it is with how they did it, something so amateurish and clumsy that you have to wonder how this got signed off on.