FAIL: How Not To Claim World Records

In the IT industry marketing, overclocking results are known to be an easy tool to draw attention to the quality of your product. More often than not, these world record claims are misplaced, questionable or at least highly debatable. This time 'round, however, it's just incorrect information.

Check out this video. First of all, the title says "AMD 3DMark11 Performance World Record", but they are using 4 Nvidia GTX 570 cards. Oh well, using 'AMD' is a tad confusing, but definitely not inaccurate. Secondly, they are claiming to have broken the 3DMark11 Performance world record with an AMD CPU. Well ... not really. In the video, you can see their highest score to be 12481. However, on December 10th 2010, AMD-guru Chew* scored 12708 with 3x (!) GTX 480 and an AMD Thuban 1100T. Oh, and even 12769 if you check the Futuremark ORB. Marketing, eh? (shakes head)


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Australia Dinos22 says:

lol

petervandamned says:

ooooooooooo my god

Belgium Massman says:

FAIL: - Using 4x 570, not the more powerful GTX 580 or 590 - Getting beaten by a 6-month old configuration that has only 3 VGAs - Using the internet to broadcast your failure to the entire world - Not knowing the real WR was posted on your own forums 4 months ago :p

Christian Ney says:

Facepalm, now I want to set up my 1090T BE + 1x HD 6990 and beat him just to kid a little bit

Or even do it at JMH 4 Years into 4 days

Sweden InluZion says:

hahah! that´s just some dumb shit. you could think that someone from ASUS should know when it is a wolrdrecord, well the guys over at newegg to but nope they dont. This make´s me dont wanna use ASUS no more just becuase they dont know what the WR is :S

Belgium Teemto says:

Epic fail.

Belgium Massman says:

Oh, and another FAIL: Chew* also posted a 13k run on the ASUS ROG forums :D. http://www.asusrog.com/forums/showthread.php?1308-ROG-and-Xtreme-Systems-CES-2011-NOT-56K-Friendly!&p=9752&viewfull=1#post9752

TaPaKaH says:

it doesn't really matter if it's a real WR or not.
Did they get noobs' attention to the product? -> Yes -> Mission: marketing = WIN.

Christian Ney says:

As always Sam = WIN :D
Anyway, Che*'s run is under LN2, maybe they claimed AMD AIR WR ?

United States Bobnova says:

AMD Air WR with GTX570s and a doofus at the helm! That should narrow things down a bit for them.

South Africa DrWeez says:

Christian Ney said: As always Sam = WIN :D
Anyway, Che*'s run is under LN2, maybe they claimed AMD AIR WR ?


Correction.. AMD WATER WR

:D

Christian Ney says:

ha yeah true :p, forgot that Corsair Hx0 :D

Belgium leeghoofd says:

plain looooooooooooool another marketing uber fuckup...

Italy Bob80 says:

Epic Fail LOL

Canada Vinster says:

that was funny

Christian Ney says:

ho and btw, ''first time ever you are able to run SLI with AMD chipsets''.
This is not true, I used so many times SLI with AMD based chipsets rigs (aka SLIPatch).

Should be ''first time ever you are officially able to run SLI with AMD chipsets'' :D

Belgium leeghoofd says:

I think thats one of the reasons christian they tought this would be easy peasy to do

United Kingdom Dualist says:

Aww, they've made the video private so no can lookie :(

Indonesia Lucky_n00b says:

Purely marketing FAIL LOL :D

Belgium leeghoofd says:

AT some competitors reps : Be carefull on which toes you step :p It might back fire at you lads one day or the other... knowledge and intelligence is nice, but that doesn't allow for being an ...

Belgium Massman says:

Blows my mind sometimes. Wouldn't the 'easy way out' have been to just issue another video saying "hey, we were wrong, there was another WR done with asus gear by Chew" ? Crazy world we live in these days :p

Christian Ney says:

They will make this video again with GTX580 :p

United States chew* says:

Christian Ney said: They will make this video again with GTX580 :p


That would be a very very very big mistake considering the mood I am in atm.........

Australia Dinos22 says:

this is like a really good Peter Sellers comedy :D

Germany SoF says:

I give it WR for most boring desktop image and worst hair cut ^^

United States BenchZowner says:

Noobs @ work :D

Belgium Massman says:

Haha, because the video was set to private, a member of XS has re-uploaded it. Epic. http://www.mediafire.com/?dqcdejzdayxsu8x Maybe it's time for small contest here at HWBOT to figure out how far the AMD platform can be pushed :D

Christian Ney says:

lol, nice

I had it too in my browser cache but in 240p :D due to my very low internet connectivity. I think a lot of people still have it in the cache, but this dude had the balls to upload it :)

Canada Trouffman says:

Just for fun :D the score was made on February 6th 2011 ^^

Colombia saint19 says:

Massman said: Haha, because the video was set to private, a member of XS has re-uploaded it. Epic.

http://www.mediafire.com/?dqcdejzdayxsu8x

Maybe it's time for small contest here at HWBOT to figure out how far the AMD platform can be pushed :


Agree on that, count me there if the contest goes up

United Kingdom El Gappo says:

[youtube]d7tW5i60hvI[/youtube] Could never understand the logic behind pushing REAL records on a product the public can't buy,(expander) never mind made up ones.

United States k|ngp|n says:

El Gappo said: http://www.youtube.com/watch?v=d7tW5i60hvI&feature=channel_video_title Could never understand the logic behind pushing REAL records on a product the public can't buy,(expander) never mind made up ones.
LOL u guys remember ASUS Mars295? What a bunch of lamers as usual. If I was Chew I would be pissed as hell. LOL!

Australia Dinos22 says:

Massman said: Maybe it's time for small contest here at HWBOT to figure out how far the AMD platform can be pushed :D


yeah good idea :D

TaPaKaH says:

Massman said: Maybe it's time for small contest here at HWBOT to figure out how far the AMD platform can be pushed :D
with one condition - every submission must include a video of a fat nerd next to the actual benching rig talking about world records :D

Belgium Massman says:

Sam OCX said: with one condition - every submission must include a video of a fat nerd next to the actual benching rig talking about world records :D


One condition for this rule to be added: you take part and make another video with the music of titanic playing on the background :D

Australia Dinos22 says:

ROFL now that's funny! :D

Christian Ney says:

Don't want to miss that :D

Colombia saint19 says:

Well at least the two guys are now famous (not in the best way) :D

United States xxbassplayerxx says:

El Gappo said: Could never understand the logic behind pushing REAL records on a product the public can't buy,(expander) never mind made up ones.


I agree!

saint19 said: Well at least the two guys are now famous (not in the best way) :D


Everyone with a WR should be famous!

Greece George_oc says:

Now THAT'S an AMD record ;) Well done chew!

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