Not posting this for the content itself (marketing is what it is), but the 'prove it' request from AMD targetted at Nvidia's marketing. AMD's marketing department has been quite creative lately ... looking forward to future press releases!
At AMD we pride ourselves on both the excellence of our products, and in the integrity of our messaging. Let me give you a perfect example. Two weeks ago we launched our flagship GPU, the AMD Radeon™ HD 6990. We had designed it to be a game-changer and we hit the bull’s eye. The result: The AMD Radeon™ HD 6990 achieved the highest default single graphics card score of X3303 using the industry standard 3DMark11 benchmark. And when we launched it, we issued a press release in which we proudly called it the “World’s Fastest Graphics Card” and fully disclosed the basis upon which we made that claim.
Yesterday our competitor also issued a press release, announcing the launch of what they claim to be the “World’s Fastest Graphics Card”– the Nvidia GTX 590. We combed through their announcement to understand how it was that such a claim could be made and why there was no substantiation based on industry-standard benchmarks, similar to what AMD did with industry benchmark 3DMark 11, the latest DirectX® 11 benchmark from FutureMark.
So now I issue a challenge to our competitor: prove it, don’t just say it. Show us the substantiation. Because as it stands today, leading reviewers agree with us here, here, here, and here that the AMD Radeon HD 6990 sits on the top as the world’s fastest graphics card.