Re-Branding? Bring It On Nvidia!

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Re-Branding? Bring It On Nvidia!

leadtek-geforce-gt-220-extreme-overclocking-experiment-jmke-286361.jpgIt may surprise you, but, in between blocking scores and banning cheaters, I sometimes find the time to read IT-related news. Mostly, I just skip through articles as amusement, but a couple of days ago I stumbled on a newsflash regarding an upcoming Nvidia product: the Geforce GT 315. This is (as most of you know) a re-branded Geforce GT 220, which is just a sad update of the Geforce 9500GT, which is just … and so on. As an end-user I find Nvidia’s re-branding game, ehr, strange to say the least, but as an overclocker I find it just marvelous. Why?

The re-branding game mostly takes place in the low-end segment of the video card market, which means that for a handful of dollars/Euros you can pick up two or three different cards to play with in two (or three) categories here at the bot. In most cases, these categories only slowly fill up with really top scores, so it’s possible to grab a couple of golden cups and keep them for a while without the fear of LN2-guys and -gals taking over. In fact, because these cards are so low-end, it often doesn’t matter whether or not you switch to extreme cooling: the memory of the video card is limiting the performance so much that simple core frequency overclocking doesn’t make the performance scale upwards. In disbelief about this statement?
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Although some people already think that I’ve lost my love for overclocking, I’m still using liquid nitrogen on a regular basis. For instance, about a month ago my editor-in-chief at Madshrimps asked me to test the performance scaling of the Geforce GT 220 when overclocking on air cooling. The initial overclocking tests using air cooling inevitably lead me to (more than one) extreme overclocking session in which the performance scaling, or rather: non-scaling, of the core frequency was so depressing I actually considered testing a dozen other cards to find the one with the best overclocking memory.

For me it’s simple, no matter how many video cards Nvidia launches based on a single core design, it’s a guarantee that some overclockers will pick up on them eventually. Most likely not due to the incredible performance, but maybe the low price, the lack of fear for killing hardware, for a couple of golden cups or just to have a couple nights of low-end clocking fun. In any case, next time I’m in discussion with an Nvidia representative about their ‘newest’ products, I will only reply:

” Bring it on, Nvidia! “

(Note: I’m using Nvidia as an example; similar game schemes of other vendors also apply for the same “bring it on”-motto).


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