Author: Timothée Pineau
The last three weeks Pieter (Massman) and I (Xyala) were on a short road trip across Europe. I use the word ‘tiny’ because we only visited four countries: arriving and departing from France, residing in Belgium in between events, two events in Germany and a couple dozen of high way kilometers in Holland. Compared to the three-month road trip in Australia I did last year, this one is tiny indeed.
As you found out in the previous paragraph, our activities were in Germany. In the original schedule we had only planned for Gamescom, the massive gaming tradeshow in Cologne. Thanks to Caseking we had some stage time to preach The Word of The Clock and convert the gamers in to overclockers. But as we closed in on the travel dates, we found out Roman (Der8auer) was helping out GIGABYTE with the EOC 2014 overclocking competition. So we decided to fly our early and be helping hands for the day.
The EOC 2014: Inspiration & lessons For the OC Community
To put the event in context, let’s go over its history briefly. The GIGABYTE EOC competition appeared after the company stopped running its annual overclocking championship called GOOC. Eager to continue the live overclocking competitions in Germany, local overclocker Der8auer took it upon himself to initiate the EOC project. Supported by the local German office, the event took off and this year it was organized for the third time. For this year’s edition there were 6 teams invited. Five from Germany and one team formed by Swiss overclockers Christian Ney and Marine_OC. For more details on the actual competition I would like to refer you to Albrecht’s (Leeghoofd) article at Madshrimps – it’s a great read!
The point I want to make in this editorial are a couple of thoughts related to EOC and similar type of community initiated live overclocking events. This year, 2014, marks a new top in terms of the amount of overclocking competitions. Counting both offline and online overclocking competitions, we are well over 50. Hardware manufacturers like MSI with MOA, HyperX with the OC Takeover and ASUS in Europe with AOOC are still actively putting together quality live overclocking events for the extreme overclockers. Of course the budgets for these competitions are far larger than that of a small(er) community-initiated event like EOC. But what EOC proves is that the community itself is capable of much more than simply participating in events! The community can become the main driver of the OC spirit; it spread the passion that many Rookies want to experience too!
“Where is GOOC, Where Is This and Where Is That?” – I ask YOU, Where Is YOUR Event?
The real force behind EOC is the passion, inspiration and dedication of one person. Similar to this competition, but on a larger scale, is the event organized by our good friends in Indonesia who apply the same passion-based principles to an amateur overclocking competitions. Their AOCT is an amazing event! During our conversations on our roadtrip (admittedly sometimes fueled with a bit of Captain Morgan rum) we learned a lot. Below you can find a list of 7 thoughts and ideas which can help you kick-start your own local overclocking event.
In contrary to popular belief, there is no such thing as a “better” region to host an event. If you love what you do, know enough people to make four to six teams and find one or two extra people to help out, you have enough to get started. Live overclocking isn’t a thing of Taiwan, Europe or America – it’s for everyone!
Overclocking is not just about extreme. Surely, extreme overclocking is trendy and an excellent tool to draw a crowd at public demonstrations and events and of course mandatory to set and break world records, but the essence of overclocking lies at air cooling. There are significantly more overclockers who use plain air or water cooling than there are who use liquid nitrogen. So don’t worry about the cooling, you can host an overclocking event with any type of cooling.
Be ambitious but realistic; start small but aim big. Live overclocking events can quickly become a logistical challenge – at HWBOT we know this, trust me. People, accommodation, power supply, liquid nitrogen and so on. If you want to start off well, make sure you keep things small and under control at first. But plan for growth. Sustainability is a key!
Marketing and PR is something overclockers are all too familiar with. The community often sees the less positive sides of the marketing – focus on records, silly claims and unreasonable expectations – but the truth is that without marketing your event will never see support. So don’t close yourselves off inside a garage or behind closed doors. Dedicate time to building relationships with local tech media and bloggers. Communicate about your event; let people know what you’re doing is worth spending time, effort and money on. Share your events to the community via forum threads on local and global forums. Do not hesitate to get in touch with Pieter or myself for support from HWBOT. We can help create the basis of exposure with front page news items, a competition page and even help you reach out to local overclockers!
Don’t talk the talk if you can’t walk the walk – Prove it! Your local overclocking event comes from a place of passion, so request and expect support gradually. If you’re not aiming for a fully-fledged live extreme overclocking competition with global high-quality livestream, you may even be able to self-finance the overclocking event with the participants. If you don’t have any industry contacts you will have to prove yourself before asking for support. So start small first, share the pictures of your event and prepare an event. In the report you outline the plan for the next events and include all kinds of data from the events you’ve done before. Always be truthful about the figures and statistics, though. No one expects millions of views for a small local overclocking event.
Don’t be too serious. Of course it’s mandatory to live up to a minimum standard of professionalism. Especially if your event involves financial and logistical support. But don’t be megalomanic. Take it easy and keep your events fun and enjoyable for the participants. Without their support, your event will go nowhere. And for the haters, remember this: “You can’t like everybody, that is why there is diplomacy.”
Ask for help, because you are not alone. There are plenty of people who would love to be involved in live overclocking projects. Let them help you. As you grow you will realize that a few helping hands is worth more than a bucket of coins.
To make a long story short: stop waiting and start planning. Overclocking is not owned by the industry and growing the community is not its task alone. Prepare and pitch your project for support; I know it’s easier said than done, but it’s totally worth it.
If you have any questions, opinions or personal experiences regarding the organization of local overclocking events you want to share, please do so below. There’s plenty to talk about!